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article 2025 19 pages

The Transformative Power of Embodied Behaviour: Influencing Tourists’ Experience in the Guangzhou Marathon as a Mass Participant Sports Event

Xin Xu, Guangquan Dai

Journal
Behavioral Sciences
DOI
10.3390/bs15010090
Population
mass participants
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Abstract

Mass-participation sports events (MPSEs) are of significant value to the fields of sports, culture, and tourism. MPSEs have witnessed a remarkable surge in popularity, which has led to a complex interplay of factors influencing participants’ overall experience, making it crucial to understand the role of embodied behaviour.

Description

This research investigates the embodied behaviour of MPSE tourists using the Guangzhou Marathon as a case study.