Abstract
Running has gained popularity as a fitness activity in China, with a growing number of young runners utilizing wearable devices to monitor their running routines and engage in quantified self-practices. The continuous evolution of wearable devices in terms of products and services has expanded the choices available to young runners. Therefore, there is a need to analyze the factors influencing the continuance intention of young runners, providing insights into how to promote the sustained growth of these products or services in the market. This study is grounded in the Technology Acceptance Model and the Theory of Planned Behavior, with an extension incorporating the quantified self to explore the impact of users
Description
This study analyzes factors influencing young runners' intentions to continue using wearable devices.